Wood Floor Resource Group

Wood Floor Resource Group works arm in arm with Wood Flooring International’s Distribution Market Partners.  Wood flooring distributors can utilize WFRG to help catalyze sales into the A&D sector. WFRG wants to be sure that we are complimenting and enhancing our distribution’s existing commercial sales force rather than missing opportunities or duplicating effort. This is why WFRG offers the following services to Distribution Market Partners:

  • Product Training — We are available to train your sales staff on the full range of Wood Flooring International’s products represented by WFRG.

  • Marketing Support — We also provide training in and access to WFRG marketing materials, including architectural binders, samples, and PowerPoint presentations. The latter are unique, powerful, and educational, and tailored to the lunchtime format favored by most architectural firms.

  • Partnering to Grow Sales — We work with builder reps and specifiers on commercial and large multi-unit residential projects. We will want to coordinate closely with you on projects in your region to ensure that, once specifications and purchase orders are garnered, fulfillment then goes smoothly. We also are interested in partnering with your commercial sales staff who focus on A&D to leverage one another’s strengths and generate more business for us both.

Beyond WFRG, Wood Flooring International offers a full range of support services and materials for its Distribution Market Partners who sell its residential wood flooring collections. Find out more about Wood Flooring International.